Industry · Fintech

A waitlist at launch, a reward at deposit.

Launch with the Startup Prelaunch, a waitlist people climb by inviting friends. After launch, run Refer a Friend or the Universal Referral. Your app reports the step you choose through the API, such as a first deposit, and both sides get their reward.

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Used by fintech companies

  • Bancolombia
  • Exness
  • Jupiter
  • Neo Financial
  • TreeCard

How do fintech companies run referrals?

Six fintech launches on Viral Loops, from a banking waitlist of half a million people to $1,000 of gold for the top referrer.

  • Money for both sidesGreenwoodDigital banking for Black and Latino customers

    A prelaunch waitlist of more than half a million people. Inviting friends moved people up the line, and both they and their friends earned money.

    TemplateThe Startup Prelaunch
  • A waitlist people climbOption AlphaNo-code automated stock and options trading

    A prelaunch waitlist with more than 244,000 people in line, where every friend invited moved them closer to the front.

    TemplateThe Startup Prelaunch
  • Card waitlistBitstackFrench app to save and invest in Bitcoin

    A waitlist for the Bitstack Card. People invite friends to move up, and the first 5,000 get early access to the card and 2x bitcoin rewards.

    TemplateThe Startup Prelaunch
  • Leaderboard for businessesBoldColombian fintech for card readers, payment links and business accounts

    A launch waitlist for its business account. Businesses refer other businesses to climb a leaderboard, and the first 1,000 get early access.

    TemplateThe Leaderboard Giveaway
  • Prize draw for both sidesTapMoney and crypto app with cards, cashback and transfers

    A waitlist for its US launch. When a friend joined, both people got a ticket in a prize draw worth $1 to $100.

    TemplateRefer a Friend
  • A prize in goldArgoFractional physical gold to buy, trade and store

    A waitlist giveaway: every friend who joins moves people up the leaderboard, and first place wins $1,000 of gold.

    TemplateThe Leaderboard Giveaway
“Viral Loops has really helped us accelerate the growth of our newsletter subscriptions, while increasing our engagement and reach across the region.”
Feras JalboutCEO, Baraka, an investment platform in the Middle East

What counts as a referral for fintech companies?

You decide where a referral counts. This is the usual route, with the tools that report each step.

All integrations
  1. A customer shares their link

    From your web app, an email or a hosted Viral Loops page.

  2. A friend signs up

    On your waitlist or in your app. Your own sign-up form can register them through the API.

  3. It counts at the step you choose

    Your server sends a conversion when the new account reaches it, such as a first deposit or a first card payment.

  4. Both get their reward

    A gift card or cash through Tremendous, or credit in your own app when the reward webhook reaches your server.

    Tremendous

Works with

  • Webhooks & APIDevelopers
  • SegmentData
  • MixpanelAnalytics
  • Google AnalyticsAnalytics
  • MetaAds
  • HubSpotCRM
  • Customer.ioEmail
  • BrevoEmail
  • MailchimpEmail
  • TremendousRewards
  • SlackTeam
  • Zapier500+ more apps

Which template should fintech companies start with?

All templates

How did it go for ultimate.money?

FAQ

Fintech FAQ

Can a referral count only after the new account is funded?

Yes. Choose a second step in the Goals step, and your server sends a conversion through the API when the account reaches it. Server-side conversions need the Growing plan or above.

Can we launch with a waitlist first?

Yes. Everyone who joins gets a place in line and a personal link, and every friend who joins through it moves them up. When you launch, your dashboard lists everyone by successful referrals, so you can give the top early access. The Startup Prelaunch template is on every plan.

Can we use our own sign-up form?

Yes. ultimate.money ran its waitlist with its own form, built on the Viral Loops API. Custom Form Integration is on every plan, and the REST API is on Plus and up.

How do we stop fake sign-ups and self-referrals?

Viral Loops runs more than a dozen checks on every referral, such as the same IP address, the same browser fingerprint or a similar email, and flags suspicious ones for review before anyone is rewarded. With double opt-in, on Growing and up, a friend counts only after verifying their email.

Where is participant data stored?

In the EU. Viral Loops keeps its databases and servers in the EU, and GDPR compliance comes with every plan.

Other industries

All industries

Start your fintech referral program this week.

Plans start at $35 a month, billed annually. Try it free for 14 days, or talk to our team.

Start for free14-day free trial · No credit card requiredBook a demo