Every referral, counted in revenue.
Run Refer a Friend or the Universal Referral connected to Stripe and HubSpot. A referral counts when the account pays or the contact becomes a customer, and rewards go out through Stripe or Tremendous.
Used to scale by
What does a program at scale need to get right?
- Referral revenue, last 30 days$18,240from 212 successful referrals
Paid in Stripe. Counted for the referrer.
Example data Leadership asks what referrals bring in.
Connect Stripe and a referral counts when the friend pays, with the payment's value on your dashboard.
- RewardsExport
Email Reward Platform ra*@gm**** Gift card Tremendous no*@ou**** Account credit Stripe el*@pr**** Coupon Stripe Example data Sending rewards by hand stops working.
Connect Stripe or Tremendous and each reward goes out from your dashboard as account credit, a coupon or a gift card, so nobody buys and emails them by hand.
- Double opt-in
- Off
- Invitee only
You need to verify your email address before inviting your friends.
The double opt-in setting Fake sign-ups inflate the numbers you report.
Double opt-in counts a friend only after they confirm their email, and suspicious referrals are flagged for your review.
- When someone joins
- Contact added, with referral codeHubSpot
- Join event trackedSegment
- New participant postedSlack
Example data It has to fit the stack you already run.
A new participant becomes a HubSpot contact with their referral code and count. Segment tracks the join, and Slack posts it for your team.
What’s in the scaling setup?
Growing turns referrals into revenue you can see: counted at payment, rewarded from your dashboard and checked for fraud. Power adds a dedicated team on our side and seats for yours.
- Referrals counted at a payment in Stripe or a new customer in HubSpot
- Rewards through Stripe and Tremendous, including gift cards
- Referral revenue tracking
- Double opt-in and fraud prevention rules
- No Viral Loops branding
- Weekly booster emails and campaign cloning
- A dedicated account manager, on annual plansPower
- Concierge implementation, on annual plansPower
- Team member invites for 5 usersPower
- Zapier, ActiveCampaign and MarketoPower
- Referral revenue analyticsPower
- On-demand advanced fraud analysisPower
Works with
HubSpotCRM
StripePayments
Customer.ioEmail
SegmentData
SlackTeam
TremendousRewards
Who grew with referrals?
Customer story
Growth Tribe went from idea to an online growth marketing summit in one month, with an ambassador program.A third of all registrations came from referrals
Customer story
Mustard built a new audience for Camp Bestival Shropshire with a referral giveaway before the ticket pre-sale.30% more sign‑ups from referrals
Which template should you start with?
All templates
The Universal Referral
Refer a Friend
The Milestone ReferralFAQ
Scaling FAQ
How does a referral count at a payment?
Connect Stripe on the Growing plan, and a referral counts when the referred customer pays. With HubSpot, it can count when the contact becomes a customer.
How do rewards go out?
Connect Stripe or Tremendous on the Growing plan, and each reward goes out from your dashboard as account credit, a coupon or a gift card. Fully automated rewarding comes with Power.
How do you stop fake referrals at this volume?
Growing adds double opt-in and fraud prevention rules, and suspicious referrals are flagged for your review, on top of the burner email and data-center IP checks on every plan.
Which plan do we need?
Growing, for up to 10,000 participants, at $159 a month billed annually or $229 monthly. Power holds 25,000 and adds a dedicated account manager on annual plans.
Can we remove the Viral Loops branding?
Yes, from the Growing plan. Your pages and emails carry only your brand.
Other company stages
Compare plansConnect referrals to revenue this week.
Plans start at $35 a month, billed annually. Try it free for 14 days, or talk to our team.