A crowd waiting on launch day.
Start with the Startup Prelaunch template. Everyone who signs up gets a place in line and a link to share. Each friend they bring moves them up, and on launch day you let the list in from the top.
Used before launch by
What does a prelaunch need to get right?
- Your place on the list#1,1872,318 people behind you
A friend joined with your link. You moved up.
Example data Nobody knows you yet.
So every sign-up does the asking. Sharing their link is the only way to move up the line.
- Rewards
- Invite friendsMove up the list
- First 5,000 on the listEarly access
- Also for the first 5,0002x bitcoin rewards
Bitstack's card waitlist You have nothing to give away yet.
You don't need cash. A better place in line and early access cost nothing, and a perk can wait until launch, like Bitstack's bitcoin rewards.
- ParticipantsExport
Ranking Email Referrals #1 ra*@gm**** 48 #2 no*@ou**** 31 #3 el*@pr**** 27 Example data Launch day has to land.
Export the list in rank order and send the first invites from the email tool you already use.
- Where the page lives
- Viral Loops Pages
- Your website
Example data There's no developer to spare.
Viral Loops hosts the page for you, or the no-code installer puts the widgets on the site you already have.
What’s in the prelaunch setup?
Everything a waitlist needs is on the Start-up plan: a page to host it, your email tool and the checks that keep the line honest. A bigger plan adds the finishing touches.
- A hosted page on Viral Loops Pages, or widgets on your own site
- A no-code installer for the widgets
- Burner email and data-center IP detection
- Booster emails to participants every two weeks
- Campaign analytics, with CSV import and export
- GDPR compliance and two-factor sign-in
- Your own domain for the pagePlus
- Themes for the hosted pagePlus
- reCAPTCHA on the sign-up formPlus
- Remove Viral Loops brandingGrowing
- Double opt-in before a friend countsGrowing
Works with
MailchimpEmail
KlaviyoEmail
KitEmail
AWeberNewsletter
MetaAds
WebflowWebsite
Who built their list before launch?
Customer storyultimate.money, a DeFi wallet, opened its private beta with a referral waitlist people climbed by inviting friends.200,000 people in the first four weeks
Customer story
Prentus, a career platform, launched with a waiting list that unlocked rewards as people referred friends.20% referral rate
Which template should you start with?
All templates
The Startup PrelaunchA place in line and a personal link for everyone who joins, and every friend moves them up.
The Leaderboard GiveawayA public ranking where the people who bring the most friends get in first or win.
The Tempting GiveawayA prize draw where every friend invited is one more entry, before the doors open.
FAQ
Prelaunch FAQ
Which plan do we need for a prelaunch waitlist?
Start-up is enough. The Startup Prelaunch, the Leaderboard Giveaway and the Tempting Giveaway are on every plan, for up to 1,000 participants, at $35 a month billed annually or $49 monthly.
Do we need a website before launch?
No. Viral Loops Pages hosts the page where people join and share, and the one invited friends land on. If you have a site, the no-code installer adds the widgets to it instead.
What happens when we pass 1,000 participants?
Move up a plan: Plus holds 5,000 participants, Growing 10,000 and Power 25,000, and Enterprise goes up to millions. Participants are counted once across all your campaigns.
Can people cheat their way up the line?
Every plan checks for burner emails and sign-ups from data centers. From the Growing plan, double opt-in counts a friend only after they confirm their email, and suspicious referrals are flagged for you.
How does the free trial work?
You get 14 days of the Growing plan for up to 10 participants, with no card needed until you subscribe. Pick the plan that fits at any point during the trial.
Other company stages
Compare plansStart your prelaunch waitlist this week.
Plans start at $35 a month, billed annually. Try it free for 14 days, or talk to our team.