Customers who bring customers.
Your first customers already tell friends about you. Start with Refer a Friend: each customer gets a link, and both sides get a reward when a friend signs up. The Milestone Referral adds a bigger reward as they bring more.
Used after launch by
What does a first referral program need to get right?
- One customer's link
- ra*@gm**** shared their linkShare
- A friend opened it and left an emailReferred lead
- The friend created an accountSuccessful referral
Example data Word of mouth you can't see.
Give every customer their own link, and each recommendation shows up in your dashboard as a share, a referred lead and then a successful referral.
- Rewards
- Each friend they send20% off for them
- 2 friends buyA free chair
- 4 friends buy2 free chairs
CLIQ's referral program Every reward comes out of your margin.
So give the friend a discount, and keep the bigger rewards for customers whose friends buy.
- Participants
Email Referrals Fraud Risk ra*@gm**** 4 Low no*@ou**** 2 Low qz*@te**** 9 High Example data Someone will refer themselves.
Every sign-up gets a fraud risk from checks like burner emails and data-center IPs. You approve each reward, so you can stop a fake one before it's paid.
Example data It has to feel like your product.
Put the referral widget inside your app with the JavaScript SDK, or run the hosted page on your own domain with your theme.
What’s in the early‑stage setup?
Plus adds what a program for paying customers needs: referrals from your users, rewards you approve and your own domain. Growing then connects it to your billing and CRM.
- Customer referral programs and the Milestone Referral
- Rewards you review and approve before they go out
- Your own domain and themes for the hosted page
- A REST API, webhooks and full CSS control
- reCAPTCHA on sign-up forms
- Support by chat and email
- Rewards through Stripe and TremendousGrowing
- Referral revenue trackingGrowing
- HubSpot, Stripe and Customer.ioGrowing
- Double opt-in before a friend countsGrowing
- Remove Viral Loops brandingGrowing
Works with
MailchimpEmail
KlaviyoEmail
KitEmail
Campaign MonitorNewsletter
Google AnalyticsAnalytics- Webhooks & APIDevelopers
Who grew with their first program?
Customer story
JoeyWears built the email list for its Kickstarter launch with a milestone referral prelaunch.Every sign‑up brought 1.4 sign‑ups
Customer story
the DONUT, a daily news newsletter, was one of the first to run the Newsletter Referral, rewarding its readers.From zero to tens of thousands of subscribers
Which template should you start with?
All templates
Refer a Friend
The Milestone Referral
The Newsletter ReferralFAQ
Early-stage FAQ
Which plan do we need for a customer referral program?
Plus. It's the first plan with customer referral programs and the Milestone Referral, for up to 5,000 participants, at $99 a month billed annually or $139 monthly.
How do rewards go out on Plus?
You review and approve each reward from the dashboard before it goes out. From the Growing plan, rewards go out through Stripe or Tremendous.
Can we use our own domain?
Yes. From Plus, the hosted page can run on your own domain, with themes for its look. Referral links can use a custom domain on every plan.
Can our developers connect it to the product?
Yes. Plus includes the REST API and webhooks, with signature verification, and full CSS control over the widgets. The JavaScript SDK is on every plan.
When should we move to Growing?
When a referral should count at a payment in Stripe or a new customer in HubSpot, and rewards should go out through Stripe or Tremendous. Growing adds both, with double opt-in and room for 10,000 participants.
Other company stages
Compare plansStart your first referral program this week.
Plans start at $35 a month, billed annually. Try it free for 14 days, or talk to our team.