Industry · Events

Referrals that fill your next event.

Start with the Tempting Giveaway: fans sign up for a chance to win and invite friends for more entries. Pre-sale queues, ambassador programs and leaderboard contests work the same way, and every friend who joins is one more fan on your list.

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Used by event organisers

How do event organisers run referrals?

Prize draws, an entry for every share, pre-sale waitlists and ambassador programs, three of them from real event brands.

Prize drawIbiza RocksHotel and live-events brand in Ibiza
The SoundCloud Presents Ibiza 2024 competition: a trip for 3, with 3 nights at Ibiza Rocks Hotel and VIP entry.
TemplateThe Tempting Giveaway
An entry for every shareShhh ClubPromoter of house-music parties in the UK and Ibiza
4 festival tickets plus glamping, worth £610, to win. Every share earns a point, and each point is an entry.
TemplateThe Tempting Giveaway
Pre-sale waitlist
Fans join the waitlist before tickets go on sale and invite friends to move up the queue. The top of the list gets early access to tickets, given out when the campaign ends.
TemplateThe Startup Prelaunch
Ambassador programGrowth-marketing training company, Netherlands
An ambassador program for its online Growth Marketing Summit, with 5 incentives. The first one took a single invited friend.
TemplateThe Milestone Referral

“We loved the tempting giveaway template because you can just see your entries, and then you can check back, and see them going up.”

Sian Bennett and Rory Palmer RoweMustard Media, marketing for festivals and live events

Interview

What counts as a referral for event organisers?

You decide where a referral counts. This is the usual route, with the tools that report each step.

All integrations

A fan shares their link
From your sign-up page, a page Viral Loops hosts, or your event emails.
A friend signs up
For pre-sale access and a chance to win, and lands on your Mailchimp or Klaviyo list.
It counts when they join
Each friend who signs up through the link adds an entry to the fan's draw, or moves an ambassador toward the next reward.
The winners get their prize
Draw winners at random when the giveaway ends. Ambassadors earn a reward, such as tickets, at each milestone.

Around a third of the registrations for Growth Tribe's online summit came from its referral campaign. Read on the blog

Works with

MailchimpEmail
KlaviyoEmail
BrevoEmail
ActiveCampaignEmail
HubSpotCRM
MetaAds
Google AnalyticsAnalytics
WebflowWebsite
WordPressWebsite
SlackTeam
Zapier500+ more apps
Webhooks & APIDevelopers

Which template should event organisers start with?

All templates

How did it go for Mustard?

Customer storyMustard built a new audience for Camp Bestival Shropshire with a referral giveaway before the ticket pre-sale.30% more sign‑ups from referrals

FAQ

Events FAQ

Can a giveaway build our pre-sale list?

Yes. People sign up for pre-sale access and a chance to win, and every friend they bring adds an entry. Mustard ran one for Camp Bestival Shropshire before the ticket pre-sale.

How are the winners chosen?

At random. When the giveaway ends, Manage winners in your dashboard picks the number of random participants you ask for, and you contact them. In the Leaderboard Giveaway, the people with the most referrals win.

What about fake entries?

Every sign-up is checked and gets a fraud risk of Low, Medium or High. Suspicious ones are flagged for you to review in the dashboard.

Do we need a website for the campaign?

No. Viral Loops hosts the page where people join and share, and the one invited friends land on. Its themes include Events & Ticketing, on Plus and up.

Which plan do we need?

Both giveaway templates and the Startup Prelaunch are on every plan, from Start-up. A milestone ambassador program, like Growth Tribe's, needs Plus or above.