B2B SaaS
Connect referrals to activation and customer conversion. Embed the program inside your SaaS product and track the events that matter to your team.
Explore the setupA referral program built around your business.
Define success, choose the participant experience, and connect your systems. From a simple invitation to multi-step qualification, make the program yours.
Account createdWebsite · SDK / API
Activation completedApplication event
Customer statusConnected CRM
What counts as success?
Match the actions that matter to the program.
WhenAll conditions are met
1
Account createdIs attributed to a referral
2
Activation completedSelected event received
3
Customer statusMatches configured conditions
Add event or condition
Waiting for qualifying actions
Matching reward rule
Account createdWebsite · SDK / API
Activation completedApplication event
Customer statusConnected CRM
What counts as success?
Match the actions that matter to the program.
WhenAll conditions are met
1
Account createdIs attributed to a referral
2
Activation completedSelected event received
3
Customer statusMatches configured conditions
Add event or condition
Waiting for qualifying actions
Matching reward rule
Account createdWebsite · SDK / API
Activation completedApplication event
Customer statusConnected CRM
What counts as success?
Match the actions that matter to the program.
WhenAll conditions are met
Account createdIs attributed to a referral
Matched2
Activation completedSelected event received
3
Customer statusMatches configured conditions
Add event or condition
Waiting for qualifying actions
Matching reward rule
Account createdWebsite · SDK / API
Activation completedApplication event
Customer statusConnected CRM
What counts as success?
Match the actions that matter to the program.
WhenAll conditions are met
Account createdIs attributed to a referral
MatchedActivation completedSelected event received
Matched3
Customer statusMatches configured conditions
Add event or condition
Waiting for qualifying actions
Matching reward rule
Account createdWebsite · SDK / API
Activation completedApplication event
Customer statusConnected CRM
What counts as success?
Match the actions that matter to the program.
WhenAll conditions are met
Account createdIs attributed to a referral
MatchedActivation completedSelected event received
MatchedCustomer statusMatches configured conditions
MatchedAdd event or condition
Successful referral
Matching reward rule
Account createdWebsite · SDK / API
Activation completedApplication event
Customer statusConnected CRM
What counts as success?
Match the actions that matter to the program.
WhenAll conditions are met
Account createdIs attributed to a referral
MatchedActivation completedSelected event received
MatchedCustomer statusMatches configured conditions
MatchedAdd event or condition
Successful referral
Matching reward rule
Account createdWebsite · SDK / API
Payment completedStripe
Customer statusConnected CRM
What counts as success?
Match the actions that matter to the program.
WhenAll conditions are met
1
Account createdIs attributed to a referral
2
Payment completedProduct and payment conditions
3
Customer statusMatches configured conditions
Add event or condition
Waiting for qualifying actions
Matching reward rule
Account createdWebsite · SDK / API
Payment completedStripe
Customer statusConnected CRM
What counts as success?
Match the actions that matter to the program.
WhenAll conditions are met
Account createdIs attributed to a referral
Matched2
Payment completedProduct and payment conditions
3
Customer statusMatches configured conditions
Add event or condition
Waiting for qualifying actions
Matching reward rule
Account createdWebsite · SDK / API
Payment completedStripe
Customer statusConnected CRM
What counts as success?
Match the actions that matter to the program.
WhenAll conditions are met
Account createdIs attributed to a referral
MatchedPayment completedProduct and payment conditions
Matched3
Customer statusMatches configured conditions
Add event or condition
Waiting for qualifying actions
Matching reward rule
Account createdWebsite · SDK / API
Payment completedStripe
Customer statusConnected CRM
What counts as success?
Match the actions that matter to the program.
WhenAll conditions are met
Account createdIs attributed to a referral
MatchedPayment completedProduct and payment conditions
MatchedCustomer statusMatches configured conditions
MatchedAdd event or condition
Successful referral
Matching reward rule
Account createdWebsite · SDK / API
Payment completedStripe
Customer statusConnected CRM
What counts as success?
Match the actions that matter to the program.
WhenAll conditions are met
Account createdIs attributed to a referral
MatchedPayment completedProduct and payment conditions
MatchedCustomer statusMatches configured conditions
MatchedAdd event or condition
Successful referral
Matching reward rule
Built for different businesses and different goals.
B2B SaaS, Fintech, D2C, Professional services, Events, Newsletters, and Startups. Build the referral experience that fits your customers and your way of working.
Fintech
Follow referrals beyond registration. Connect onboarding and customer events from your systems to the conditions you configure.
Explore the setupD2C
Build a branded referral experience for your customer community. For ecommerce purchases on Shopify, use the dedicated Shopify app.
Explore the setupProfessional services
Turn client recommendations into trackable introductions. Connect CRM events to your qualification and reward rules.
Explore the setupEvents
Run referral and giveaway programs for your audience. Give participants a link to share and track the introductions they bring.
Explore the setupNewsletters
Give readers a reason to recommend your newsletter. Connect sharing, referral progress, and milestone rewards.
Explore the setupStartups
Start with a waitlist, launch a referral program, and adapt the setup as your company grows. Use no-code tools or build with the API.
Explore the setupPROGRAM TYPE
Start with the program you want to run.
Customer referralAffiliateAmbassadorWaitlistGiveaway
Customer referral
Connect invitations to the signup, purchase, onboarding, or retention conditions you configure.
Waitlists & launches
Build an audience before launch and give participants a way to bring their network.
Affiliate & ambassador
Build giveaway, ambassador, and affiliate programs around your campaign goals and reward rules.
The Viral Loops Shopify app
Our dedicated product for ecommerce referral programs on Shopify.
Make the experience feel native.
Select and customize widgets for your own website or web app. Use a Viral Loops Page when you want a hosted destination.
Brand palette
Rounded corners
Custom CSSEdit
.referral-widget { border-radius: 24px; grid-template: …;}
Changes saved
refer.link/invite
Email
WhatsApp
Post
WhatsAppPostA reward worth sharingTrack progress in one place
INVITATIONYou’re invited.
Join through a personal referral.
Email address
Accept invitation
Designed widgets. Ready to embed.
Brand palette
Rounded corners
Custom CSSEdit
.referral-widget { border-radius: 24px; grid-template: …;}
Changes saved
refer.link/invite
EmailWhatsAppPost
WhatsAppPostA reward worth sharingTrack progress in one place
INVITATIONYou’re invited.
Join through a personal referral.
Email address
Accept invitation
Designed widgets. Ready to embed.
Brand palette
Rounded corners
Custom CSSEdit
.referral-widget { border-radius: 24px; grid-template: …;}
Changes saved
refer.link/invite
EmailWhatsAppPost
WhatsAppPostA reward worth sharingTrack progress in one place
INVITATIONYou’re invited.
Join through a personal referral.
Email address
Accept invitation
Designed widgets. Ready to embed.
Brand palette
Rounded corners
Custom CSSEdit
.referral-widget { border-radius: 24px; grid-template: …;}
Changes saved
refer.link/invite
EmailWhatsAppPost
WhatsAppPostReferral reward unlockedReady to redeem
INVITATIONYou’re invited.
Join through a personal referral.
Email address
Invitation accepted
Designed widgets. Ready to embed.
Brand palette
Rounded corners
Custom CSSApplied
.referral-widget { border-radius: 24px; grid-template: …;}
Changes saved
refer.link/invite
EmailWhatsAppPost
WhatsAppPostReferral reward unlockedReady to redeem
INVITATIONYou’re invited.
Join through a personal referral.
Email address
Invitation accepted
Custom CSS. A different layout.
Brand palette
Rounded corners
Custom CSSApplied
.referral-widget { border-radius: 24px; grid-template: …;}
Changes saved
refer.link/invite
EmailWhatsAppPost
WhatsAppPostReferral reward unlockedReady to redeem
INVITATIONYou’re invited.
Join through a personal referral.
Email address
Invitation accepted
Custom CSS. A different layout.
Brand palette
Rounded corners
Custom CSSApplied
.referral-widget { border-radius: 24px; grid-template: …;}
Changes saved
refer.link/invite
EmailWhatsAppPost
WhatsAppPostReferral reward unlockedReady to redeem
INVITATIONYou’re invited.
Join through a personal referral.
Email address
Invitation accepted
Custom CSS. A different layout.
From prelaunch to scaling.
Build an audience before launch, establish your early-stage referral program, or connect a more complex setup as you scale. Talk to the team about enterprise requirements and managed implementation with Concierge.
PrelaunchEarly-stageScalingEnterprise
Four ways to get started.
Viral Loops Pages
Create a hosted page with the drag-and-drop builder, or copy a prompt into ChatGPT, Claude, or Lovable.
Explore PagesNo-code widgets
Choose joining, sharing, referral progress, and reward widgets. Customize them in the editor, add custom CSS, and embed them in your website or web app.
Explore widgetsAI setup & tracking
Use AI assistance for branding, campaign installation, and no-code event tracking. Review and refine the experience in the editor.
Explore AIAPI & SDK
Build without widgets, send your own events, and connect custom interfaces with the API and SDK. Support complex qualification and business logic.
Explore API & SDK