Grow · Analytics
See what your referral program brings in.
Participants, referred leads, shares and successful referrals, by day and by channel. Add what each conversion was worth to see the revenue referrals bring, and check that every program email arrives.
- Plan
- All plans, revenue from Growing
- Works with
- Google Analytics, Mixpanel, Segment
- Setup
- On the campaign's Dashboard tab
Customer referralDashboardRewards ManagementLast 30 Days
- Participants
- 1,284
- Referred Leads
- 412
- Shares
- 2,903
- Successful Referrals
- 187191
Performance over timeReferred LeadsSuccessful Referrals
How does analytics work?
- 1
See the whole program
The totals: Participants, Referred Leads, Shares and Successful Referrals, with Referrals / Participants below. Switch between Last 7 Days, Last 30 Days and All Time.
- 2
See which channels work
Channel performance lists each source, Email, WhatsApp, Copy, LinkedIn and more, with its successful referrals, referred leads and shares.
- 3
See the revenue referrals bring
With value tracking on, each conversion carries what it was worth. Stripe adds the product price, and the dashboard adds it all up.
- 4
See if your emails arrive
Email deliverability shows, for each program email, whether it was sent, delivered or bounced, opened and clicked.
What can you set up in analytics?
Every option by its name in the app, with the plan that includes it.
Compare plans- Totals
- Participants, Referred Leads, Shares and Successful Referrals, for Last 7 Days, Last 30 Days or All Time.
- All plans
- Performance over time
- A daily chart of participants, referred leads and successful referrals.
- All plans
- Channel performance
- Each sharing channel, from Email to WhatsApp to LinkedIn, with its successful referrals, referred leads and shares.
- All plans
- Participants
- Everyone in the program with Ranking, referral code, referred leads, successful referrals and Fraud Risk. Filter by date range, source or conversion status.
- Export
- Download your participants as a CSV.
- All plans
- Value tracking
- Each conversion carries what it was worth, and the dashboard adds up the revenue referrals bring.
- Growing and up
- Referral Revenue Analytics
- Analytics on the revenue your referrals bring.
- Power
- Email deliverability
- For each program email: sent, delivered or bounced, opened and clicked.
- Email Analytics Report
- A report on your program emails.
- Power
- Google Analytics 4
- Participant events arrive in GA4, where you can mark them as conversions.
- Plus and up
- Mixpanel
- Campaign data in your Mixpanel analytics.
- Growing and up
- Segment
- An event you name is sent to Segment each time someone joins.
- Growing and up
Which templates and tools work with analytics?
All integrations
Referral templateThe Universal ReferralCount a sign-up, a subscription or a purchase, and see what each was worth.
Newsletter templateThe Newsletter ReferralSee which channels readers share on, and how many friends subscribe.
Google Analytics 4Referral sign-ups are tracked as GA4 events.
MixpanelReferral events land next to your product events.
SegmentA sign-up event lands in Segment for every new participant.
Meta PixelReferral sign-ups fire your Meta Pixel, so your ads can count them.
StripeA payment counts as a referral, and rewards land as credit or coupons.
SlackNew participants and a weekly report, posted to your Slack.
FAQ
Analytics FAQ
What's the difference between referred leads and successful referrals?
Referred leads are everyone who accepted an invite from a friend. Successful referrals are the ones who also reached your program's goal. If the goal is joining, the two numbers are the same.
What counts as a share?
Every time a participant shares their referral link: a click to copy it, to share on WhatsApp or through any other sharing option.
Can I see the revenue referrals bring?
Yes, with value tracking on Growing and Power. Stripe adds the product price on its own, and your server can send the value with each conversion.
Can I export the data?
Yes. Export your participants as a CSV, on every plan.
Can I see if participants get my emails?
Yes. Email deliverability shows whether each program email was sent, delivered or bounced, opened and clicked.
Does it work with Google Analytics?
Yes, on Plus and up. Add your GA4 Measurement ID in the Integrations step, and participant events arrive in GA4. Mixpanel and Segment are on Growing and up.
More Grow features
All featuresSee where your referrals come from.
Plans start at $35 a month, billed annually. Try it free for 14 days, or talk to our team.