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Integration · Analytics & ads

Viral Loops + Meta Pixel

Switch on the Meta Pixel integration and every referral sign-up fires your Pixel, so Ads Manager can show how many sign-ups each ad brings.

Connect Meta Pixel14-day free trial · No credit card requiredRead the setup guide
What syncs
A sign-up event per participant
Plan
All plans
Setup
One switch, no keys

What syncs between Viral Loops and Meta Pixel?

Referral sign-ups fire your Meta Pixel, so your ads can count them.

Viral Loops to Meta Pixel

Sign-up event
Fires on your Pixel when someone joins your referral program

Meta Pixel to Viral Loops

Nothing comes back: Meta Pixel receives your referral data, and Viral Loops keeps counting referrals on its own.

The Pixel has to be on the page where your referral form sits. On Viral Loops Pages, add your Pixel ID in the page builder instead.

What can you do with Meta Pixel and Viral Loops?

  1. 1

    See which ads bring sign-ups

    Ads Manager reports the sign-ups each ad brings, so you keep the ads that grow your program and stop the rest.

  2. 2

    Bring back visitors who didn't join

    Build a custom audience of people who saw your referral page but never signed up, and show them the offer again.

  3. 3

    Find more people like your referrers

    Make a lookalike audience from the people who joined, and Meta finds more people like them to show your ads to.

How do you connect Meta Pixel?

Full setup guide
  1. 1

    Install your Pixel

    Add the Meta Pixel to the website where your referral form or widget sits.

  2. 2

    Switch on Facebook Pixel

    In your campaign's Integrations step, turn on Facebook Pixel. There are no keys to paste.

  3. 3

    Check the event

    Join your own campaign and look for the event in Meta Events Manager.

Which templates work best with Meta Pixel?

All templates

FAQ

Meta Pixel FAQ

Do I need an API key or access token?

No. Install the Pixel on your site, switch the integration on, and Viral Loops fires it when someone joins.

Is it the same as the Facebook Pixel?

Yes. Meta renamed the Facebook Pixel, and in your campaign the integration is still called Facebook Pixel.

Does it work on Viral Loops Pages?

Yes. Add your Pixel ID under Analytics & Tracking in the page builder.

Can I fire my Pixel through Google Tag Manager?

Yes. Load Viral Loops through Tag Manager and use its events to trigger your Pixel tag. The GTM guide in our help center shows how.

Which plan includes the Meta Pixel integration?

Every plan, including Start-up.

More analytics and ads integrations

All integrations

Connect Meta Pixel to your referral program.

Plans start at $35 a month, billed annually. Try it free for 14 days, or talk to our team.

Connect Meta Pixel14-day free trial · No credit card requiredBook a demo