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Integration · Analytics & ads

Viral Loops + Mixpanel

Connect Mixpanel in your campaign's Integrations step, and your referral campaign's data goes to Mixpanel, so you can follow the program with the rest of your analytics.

Connect Mixpanel14-day free trial · No credit card requiredRead the setup guide

What syncs: Referral campaign data
Plan: Growing and up
Setup: From the Integrations step

What syncs between Viral Loops and Mixpanel?

Referral events land next to your product events.

Viral Loops to Mixpanel

Campaign data: Your referral campaign's data, for your Mixpanel reports

Ask our support team which events and properties arrive before you build reports on them; the help center doesn't list them yet.

What can you do with Mixpanel and Viral Loops?

MixpanelAutomation
1. 1Viral LoopsYour referral campaign runs
2. 2MixpanelThe campaign data arrives
3. 3MixpanelYou follow it in your reports
1
Follow the program in Mixpanel
Your campaign's data goes to Mixpanel, so you watch the referral program in the reports you already read.
2
Keep referrals beside your analytics
Referral data sits in the same Mixpanel setup as the rest of your analytics, so there's one place to look.
MixpanelAutomation
1. 1Viral LoopsSends the campaign data
2. 2MixpanelYour team opens the project
3. 3MixpanelNo Viral Loops login needed
3
Share it with the whole team
Anyone with access to your Mixpanel project can see how the referral program is doing, without a Viral Loops login.

How do you connect Mixpanel?

Full setup guide

1
Open Integrations
In your campaign, go to the Integrations step. Mixpanel is under Operational Integrations.
2
Connect Mixpanel
Choose Mixpanel and connect it to your Mixpanel project.
3
Check what arrives
Ask our support team over chat or email which events and properties to expect, then build your reports.