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Integration · Analytics & ads

Viral Loops + Google Analytics 4

Paste your GA4 Measurement ID and every referral sign-up and share arrives in Google Analytics 4 as an event you can mark as a key event.

Connect Google Analytics 414-day free trial · No credit card requiredRead the setup guide
What syncs
Sign-up and share events
Plan
Plus and up
Setup
Paste a Measurement ID

What syncs between Viral Loops and Google Analytics 4?

Referral sign-ups are tracked as GA4 events.

Viral Loops to Google Analytics 4

viral_loops_participation
Someone joins your referral program
viral_loops_share
A participant shares their referral link

Google Analytics 4 to Viral Loops

Nothing comes back: Google Analytics 4 receives your referral data, and Viral Loops keeps counting referrals on its own.

Event names as they appear in GA4's Events report. New events can take up to 24 hours to show in reports; the Realtime report shows them straight away.

What can you do with Google Analytics 4 and Viral Loops?

  1. 1

    Count referral sign-ups as key events

    Mark viral_loops_participation as a key event, and referral sign-ups sit beside your other conversions in every report.

  2. 2

    See what brings your referrers

    GA4 credits each sign-up to the source of the visit, so you can see whether ads, email or search bring the people who share.

  3. 3

    Find where visitors drop off

    Put page_view, viral_loops_participation and viral_loops_share in a funnel exploration, and see which step loses people.

How do you connect Google Analytics 4?

Full setup guide
  1. 1

    Copy your Measurement ID

    In GA4, go to Admin, then Data streams, and copy the ID that starts with G-.

  2. 2

    Paste it in Viral Loops

    In your campaign's Integrations step, choose Google Analytics 4, paste the ID and turn it on.

  3. 3

    Check it works

    Join your own campaign and watch the event arrive in the Realtime report or Tag Assistant.

  4. 4

    Mark the key events

    Mark the Viral Loops events as key events. New events can take up to 24 hours to appear.

Which templates work best with Google Analytics 4?

All templates

FAQ

Google Analytics 4 FAQ

Which events does Viral Loops send to GA4?

viral_loops_participation when someone joins your program, and viral_loops_share when a participant shares their link.

Why can't I see the events in my reports yet?

New events can take up to 24 hours to appear in GA4 reports. The Realtime report and Tag Assistant show them straight away.

Can I use Google Tag Manager instead?

Yes. There's no separate GTM integration, but the GTM guide shows how to load Viral Loops through Tag Manager and use its events as triggers.

Does it work on Viral Loops Pages?

Yes. Add the same Measurement ID in the page builder and the page reports to the same property.

Which plan includes Google Analytics 4?

Plus, Growing and Power.

More analytics and ads integrations

All integrations

Connect Google Analytics 4 to your referral program.

Plans start at $35 a month, billed annually. Try it free for 14 days, or talk to our team.

Connect Google Analytics 414-day free trial · No credit card requiredBook a demo