Viral Loops
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Integration · Email

Viral Loops + Marketo Engage

Connect Marketo Engage to any Viral Loops template. Referred friends are added to your Marketo database, and an optional Sync Contact webhook gives your Marketo leads a sharing link.

Connect Marketo Engage14-day free trial · No credit card requiredRead the setup guide
What syncs
Referred friends and leads
Plan
Power
Setup
Your Marketo REST API details

What syncs between Viral Loops and Marketo Engage?

Referred friends join your Marketo database, and every member gets a referral link.

Viral Loops to Marketo Engage

Referred participants
Added to your Marketo database

Marketo Engage to Viral Loops

Sync Contact
An optional webhook sends a lead's email and first name, so they join with a sharing link
Existing audience
Every member gets a unique sharing link

Viral Loops needs a program named Viral Loops, under Marketing Activities in the Newsletter folder. Works with every Viral Loops template.

What can you do with Marketo Engage and Viral Loops?

  1. 1

    Capture referred friends as leads

    Host the program on Viral Loops Pages, and friends who join through the Invitee Page are added to your Marketo database.

  2. 2

    Give new leads a sharing link

    Turn on Sync Contact with a Marketo webhook. It sends each lead's email and first name, and they join your campaign.

  3. 3

    Give your whole audience a link

    Every member of your existing Marketo audience can get a unique sharing link, so the people you already know start referring.

How do you connect Marketo Engage?

Full setup guide
  1. 1

    Get your API details

    Follow Marketo's REST API Getting Started guide for your Client Id, Client Secret, Identity URL and REST URL. The API role needs API Access.

  2. 2

    Create the program

    Under Marketing Activities, in the Newsletter folder, create a program named Viral Loops.

  3. 3

    Connect in Viral Loops

    In your campaign's Integrations step, choose Marketo and add your API details.

  4. 4

    Turn on Sync Contact

    Optional: create a Marketo webhook to the Viral Loops URL, with the API token from your campaign's Installation step.

Which templates work best with Marketo Engage?

All templates

FAQ

Marketo Engage FAQ

Who does Viral Loops add to Marketo?

People who join through a referral, added to your Marketo database.

What is Sync Contact?

An optional Marketo webhook that sends a lead's email and first name to your campaign, so they join with a sharing link.

What do I set up in Marketo first?

REST API access, with an API role that has API Access, and a program named Viral Loops under Marketing Activities, in the Newsletter folder.

Does it work with every template?

Yes. Marketo works with all Viral Loops templates.

Which plan includes Marketo?

Power.

More email integrations

All integrations

Connect Marketo Engage to your referral program.

Plans start at $35 a month, billed annually. Try it free for 14 days, or talk to our team.

Connect Marketo Engage14-day free trial · No credit card requiredBook a demo